Where did your STO Marketing Strategy go wrong?

In the fintech industry, STO has become the latest trend. STOs are currently considered to be the best alternative to ICO as well. But to gain more returns to reach a broader investors’ base, you need to make sure that your STO marketing strategy is in the correct place.

But if you are already using it but are unable to get the proper results. The reason might be that you are doing things in the wrong way. What might be wrong is given below.

You do not have the correct website:

When you are already into a marketing strategy, a website is considered to be the most fundamental part. Regardless of the location of the investor, the website is the first interaction point for them, according to the popular STO marketing company. We all understand the importance of first impressions, so if you end up messing, you will end up failing.

Work on your homepage and make it informative and top-notch professional. The homepage acts as the face of STO. Therefore, it needs to be like the business’ executive summary.

Some of the guidelines that you need to follow while creating a homepage are as follows:

1. Include lots of relevant media like images, videos, and infographics so that your website looks rich.
2. Go through all the questions of your investors through the website, and answer all of them.
3. The website you create needs to be equally well-structured and clean.
4. Make use of whitepaper, which is not only easy to access but must describe the project as well.
5. You need to convince your investors about the fact that the journalists and people are interested in your operation. In situations like this, you need to consider a press release section.
6. Include the contact details and information of all the people who work at the backend.

You are not leveraging the social media correctly:

Currently, social media is very popular and is used by the majority of businesses across the globe. STO can use social media similarly because of marketing security token offering development but in a little different way.

While commencing with, establish your presence over all platforms of social media. Concentrate more on Twitter and LinkedIn. However, there exist multiple other social platforms such as Reddit. But those are not potential enough to make some impact on the audience you target. Even there may be chances for your audience not to be on such platforms.

For communicating with the potential investors and general public, use Facebook and Twitter to their best. Share all of the content you make on social media platforms, and they will help you to establish a concrete follower base that will ultimately make your credibility stronger.

You are not ready with all the legal compliances:

For the marketing of a security token offering development company, legal compliance needs to be taken care of. This is a unique feature of STO, which separates it from ICO. It is very significant for you to complete all the requirements of compliance associated with legality before making a launch for your STO.

By using STO, your objective is to attract institutionalized investors who have a rock-solid financing base. The investors get all STO’s legal details, unlike the retail investors.

So, you need to be sure that you are ready with all the legal documents in the correct place so that you can present them to the potential investors. You may also try consulting with attorneys in the industry of STO to get a better understanding of the requirements.

You lack a blog:

Just like a powerful website, you will also need an engaging and active blog so that your STO attracts more investors. Include valuable and in-depth articles, infographics, and statistics that will showcase why investing in your STO development company is fruitful. People will need a good pitch to believe in your blog.

Moreover, to establish your industry’s authority, you need to focus on making informative and high-quality blog posts. For attracting traffic, you will need to put some effort at the beginning.

You didn’t try a newsletter:

Security token offering development and marketing is not only about attracting investors but also helps in retaining potential investors. Email marketing does it most well. For kickstarting email marketing, begin with a monthly or weekly newspaper.

Newsletters are the place where the users sign up to get and read the content you provide. The newsletters keep the investors updated regarding all your achievements and provide knowledge to the readers for inspiring them.

Conclusion:

Thus, a rock-solid STO marketing plan will give you the ability to identify and bring in the correct audience, gain their trust, and finally convert them. But before commencing, do strong research, build a robust strategy, and prepare a team so that it becomes a cakewalk for you. Opt for professional STO solutions to prevent going wrong in your STO marketing strategy.